FRONT, an all-women group of Swedish designers, have created Modern seating collection for Italian furniture manufacturer Moroso. The collection makes a striking use of photographic images, an interweave of draped fabric and a photo of flying cushions, that are printed on a high-quality velvet used to cover two sofas and an armchair. The range is rounded off with a low table and a carpet with a picture of reflections of light and shadow ideally originating from a slightly open window, unseen, elsewhere. Therefore the creative process does not start from the product’s form but from a picture of that form. The work is centred around the manufacturing process, from design to finished product, in which the choice of photos and their processing are vital elements. Seating is funny and attractive appearance, for the producers of Italy.

This entry was posted on Tuesday, March 22nd, 2011 at 7:00 am and is filed under Furniture Design. Tags: all-women, Carpet, Chairs, furniture manufacturer, Italy, manufacturing process, MOROSO, Velvet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.